We gave ourselves a fun design challenge: What would Wise Bar look like in a parallel universe? Inspired by the iconic and legendary, Land Agency, we created a bold, brain-boosting reimagining of the snack bar we know and love — just for the joy of exploring new ideas.

Say hello to Dats Bananas—a fictional functional banana bread brand we dreamed up for fun. Powered by adaptogens, stacked with playful personality, and wrapped in bold packaging design, this project was a chance to explore how creative direction, storytelling, and CPG branding collide in the best way possible.

Your packaging is often the first impression your brand makes—so make it count. In this post, we break down why great design matters, how it drives sales, and what it really takes to create packaging that connects before the product is even opened.

Discover the latest from famed Maine-based brand Good To-Go: Instant Cup Meals designed for convenience without sacrificing quality. Learn how Palms took on the challenge of designing packaging that retains the brand's essence while appealing to a wider audience.