Frequently asked questions.

What does PALMS specialize in?

We’re a creative studio focused on branding and packaging design for growing brands, especially in the food & beverage, wellness, and lifestyle spaces. From crafting your brand identity from scratch to designing packaging that jumps off the shelf (and looks great online), we’re here to help you stand out and scale smart..

Do you only work with food brands?

Nope! While we have deep roots in the natural food and CPG world (we’ve co-founded brands ourselves), we also work with wellness companies, e-comm startups, brick-and-mortar shops, and product-based businesses of all kinds. If you're trying to build something thoughtful, beautiful, and real—we’re into it.

Where is PALMS based?

We’re proudly based in Maine, but we work with brands across the U.S. (and beyond). Our remote setup means we’re flexible, nimble, and able to work seamlessly no matter where you are.

What services do you offer?

Here’s our core lineup:

Branding & Identity

  • Strategy & positioning

  • Logo design

  • Messaging & tone of voice

  • Brand guidelines

Packaging Design

  • CPG & product packaging

  • Label systems

  • Print-ready files & dielines

  • Sustainable & retail-ready solutions

Creative Direction + Photography

  • Moodboards, photoshoot planning

  • Art direction & storytelling

  • Studio photography

  • Video editing

Other Add-Ons

  • Website design & landing pages

  • Marketing design

  • Retail & wholesale collateral

  • Consulting for food CPG startups

Need something not listed? Just ask—we’ve probably done it.

Do you offer full brand + packaging bundles?

Yes! In fact, that’s our favorite way to work. Starting with strategy and identity gives us the best foundation to design packaging that’s both beautiful and functional. We’ll make sure your brand and product look great, feel cohesive, and actually sell.

How much does a project cost?

We prefer our projects start around $2,500, but pricing depends on the scope of work. If you're bundling services or need something custom, we’re happy to work with your budget and build a package that makes sense for everyone.

Do you work with new or early-stage brands?

Absolutely. We’ve been in your shoes. Whether you're getting ready for your first launch, refining your look before going into retail, or rethinking things after launch, we’re happy to help you build it right from the ground up.

Do you offer strategy and consulting?

Yes—especially for food and beverage brands. We’ve helped scale products into national retail chains and know how to align brand, messaging, and design for growth. We can also provide input on pricing, merchandising, go-to-market plans, and more.

What’s the typical timeline?

It depends on the project, but here are some rough estimates:

  • Brand identity: 4–6 weeks

  • Packaging design: 4–6 weeks

  • Brand + packaging combo: 6–10 weeks

  • Rush options are sometimes available (with a small fee)

We always create a shared timeline with you at the start, so you know what to expect.

How do we get started?

Easy. Shoot us a note through our Contact Page and tell us what you’re working on. We’ll schedule a quick call to talk through your goals and see if we’re a good fit. If we are, we’ll send a proposal and timeline for you to review.

Will I own my files?

Yes. All final designs and assets we create for you are 100% yours once the project is complete and paid for. We’ll provide organized, ready-to-use files so you’re set for the long haul. We just ask that whatever we create together, we are allowed to use in our Portfolio and any other PALMS marketing initiatives.

Do you work with agencies or white-label?

On occasion. If you're an agency or larger team looking to collaborate on branding, packaging, or design execution—we’re open to it. Just reach out and let us know more about your needs.

Still have questions?

No problem. Reach out anytime! We’re happy to chat and point you in the right direction—even if we’re not the right studio for the job.