The Power of Packaging: How Great Design Sells Product Before You Even Open It
You know that moment when you pick something off the shelf just because it looks good? That’s the power of great packaging—and it's doing more heavy lifting than most people realize.
Whether it’s a jar of chili crisp, a wellness powder, or a sparkling can of something fizzy and fun, packaging is often your first (and sometimes only) shot to connect with your customer. Before they taste it, touch it, or Google it, they’re making snap decisions based on design.
Why Packaging Matters More Than Ever
We live in a hyper-saturated marketplace. Scroll-stopping visuals aren’t just for Instagram anymore—they're a necessity at the shelf, too. Great packaging design:
Builds instant brand trust: If it looks polished and intentional, it signals quality. Shoppers assume that if you care about your packaging, you care about your product.
Tells a story at a glance: Good packaging doesn’t just look nice—it communicates. From typography to color choices to special touches, it speaks to your brand’s personality, vibe, and values.
Increases perceived value: Clean, elevated design can justify a higher price point and make your product feel like a premium experience for example.
Makes you memorable: When your packaging is distinct, customers remember it—and share it. It becomes part of the lifestyle they’re buying into.
It’s More Than Just a Pretty Face
Packaging design isn't just about looking cool… It’s about strategic brand alignment, understanding your audience, and creating something that connects in 3 seconds flat.
At PALMS, we work with growing CPG brands to create packaging that’s not just beautiful, but smart. From brand strategy to shelf appeal, we design packaging that works hard before anyone even opens the box, bag, or bottle.
Ready to Upgrade Your Packaging?
Whether you're launching a new product or refreshing a classic, we love helping you design packaging that resonates and actually sells.