In today’s fast-paced marketplace, it’s tempting to chase what’s trending — but that path can lead to wasted time, money, and a diluted brand. At PALMS, we believe the strongest brands are the ones that stay grounded in their values, voice, and vision. Here’s why staying true to yourself matters more than ever — and how to build a brand that lasts.

Your logo might catch attention — but your brand is what people remember. In this post, we break down the difference between logo and brand, explain why strong brand identity matters, and share how we help small businesses and startups build branding systems that grow with them.

Let’s face it—websites age like milk, not wine. If it’s been a minute since you gave your site some love, it might be time for a refresh. Not sure if you're due? Here are five signs your website is begging for a makeover—and how PALMS can help bring it back to life.

A strong brand identity is the heartbeat of any successful business. It’s more than just a logo or a catchy tagline—it’s the essence of what makes your brand unforgettable. At PALMS Creative, we know how crucial it is to craft a brand that resonates deeply with your audience, stands out in competitive markets, and remains consistent across every touchpoint. In this guide, we’ll walk you through the key elements that make up a memorable brand identity, from defining your core values to designing packaging that pops and telling a story that leaves a lasting impact. Whether you’re starting fresh or looking to refine your brand, these tips are designed to inspire and guide your journey.

Boosting your online presence doesn’t have to be overwhelming. Here’s a quick guide to the top five SEO practices every small business owner should implement.