Top 5 Signs Your Website Needs a Refresh (and What to Do About It)

Let’s face it—websites age like milk, not wine. If it’s been a minute since you gave your site some love, it might be time for a refresh. Not sure if you're due? Here are five signs your website is begging for a makeover—and how PALMS can help bring it back to life.

1. It Looks Like a Time Capsule

If your site still feels like it was built during the MySpace era, visitors will notice—and bounce. Outdated design can make even the best brands feel irrelevant.

What to do: Modernize your layout, simplify the design, and make sure it reflects where your business is today, not where it was five years ago.

2. It’s Not Mobile-Friendly

Over 60% of web traffic now comes from mobile. If users have to pinch and zoom just to read your homepage, you’re losing potential customers fast.

What to do: Ensure your website is fully responsive—snappy, scannable, and user-friendly across all devices.

3. You Can’t Update It Without Googling “How to Update a Website”

If your backend is clunky or confusing and you dread logging into it, it’s time to move on. Your site should work for you—not the other way around.

What to do: Move to an easy-to-use platform (like Squarespace or Shopify) that makes managing your content a breeze.

4. It Doesn’t Match Your Brand Anymore

Your business has evolved. Maybe your services, style, or story has shifted—but your website hasn’t caught up. That disconnect can confuse customers or make you seem inconsistent.

What to do: Update your messaging, visuals, and tone so your site actually reflects who you are now.

5. It’s Not Converting Visitors Into Customers

You’ve got traffic, but no one’s clicking, signing up, or buying? That’s a red flag. Your site might be missing clear calls to action, compelling content, or trust-building elements like testimonials.

What to do: Rework your user flow, sharpen your copy, and make sure your goals are front and center—whether that’s booking a call or buying your product.

Ready for a Refresh?

At PALMS, we help brands (just like yours) bring their websites back to life with clean design, smart messaging, and simple tools that actually work. If you’re ready to stop cringing at your website and start sending people to it proudly—reach out to us.